MASSDesign - SILVA Collection

A series of Visuals for the new online campaign - Campaign Strategy & Implementation

MASS Design is a Romanian furniture and home decor brand that is all about bringing versatile, sustainable and contemporary design to everyone.

MASS Design just launched a new kids' collection and was looking for a strong digital campaign, featuring a set of bold visuals to capture the attention of parents and delight them with the benefits that wood furniture offers, in terms of health.


We had a brainstorm with the whole team, created a benefits list, and around it, started to build the visuals and social media messages. Afterward, we strategized the digital marketing campaigns, starting with the right buyer personas and choosing the platforms we found to be suited.


Launched a Social Media Ads Campaign, Display Ads, and created an editorial calendar for their Facebook and Instagram pages.

Digital Marketing
Graphic Design
Social Media Management

Interested in working with us?

Creative Director
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+40 752 111 461 | Cluj-Napoca